I’ve been working on some portraits this last few days for a foundation that has road safety as its cause. The foundation highlights accidents among young car drivers and its pre Christmas campaign is an attempt to help reduce the harrowing figures

The brief was to shoot 8 portraits to use in a regional ad campaign ….each one is to represent a person actually involved in one of the fatalities. Having taken time understanding the brief and its message, we got down to some casting…thanks here to Nicci Topping…..and eventually ended up with a series of images that seem very powerful. The hard hitting message is helped by the expressionless faces.